Deal OS

The AI-Powered M&A Platform for Home Services

Direct seller-to-buyer. No brokers.

Main Street Wealth · Seed Round 2026

The $2.3 Trillion Succession Crisis

2.3M boomer-owned US businesses face succession in the next decade
Home services (HVAC, plumbing, roofing) are highest-concentration boomer-ownership sectors
Traditional M&A brokers charge 8–12% fees and take 6–12 months
30% of deals die post-LOI due to poor preparation
Sellers under $10M EV are underserved — too small for investment banks, too complex for marketplace listings

A Market Desperate for Disruption

$2.3T

Total Addressable Market
Succession businesses

$180B

Serviceable Market
Home services M&A

$12B

Platform Revenue Opp.
SOM

Deal OS: AI Replaces the Broker

Prepare

AI readiness audit, data room, CIM builder

Match

Algorithmic buyer-seller matching from 287+ vetted buyers

Close

Direct negotiation with AI-powered deal analysis

100% confidential. NDA-gated. No public listings.

The Seller Journey

Get Valued

AI valuation from 142 verified transactions

Get Ready

Readiness checklist + data room

Get Matched

Confidential matching to qualified buyers

Get Paid

Direct negotiation, 70%+ cash at close

The Buyer Journey

Define Thesis

Vertical, geography, size, quality signals

Review Matches

AI-scored opportunities with match %

Due Diligence

NDA-gated data rooms with full financials

Submit Offer

Direct IOI/LOI with seller

The Deal OS Platform

One login. Two portals. AI throughout — from valuation to close.

SELLER BUYER

Seller Workspace · My Exit

Road-to-sale stepper, AI valuation, buyer interest, and next-step actions — all in one view

DASHBOARD AI-DRIVEN

AI Valuation Calculator

Trained on 142 verified transactions · Comparable analysis · Scenario modeler · Sellability score

$5.2M–$6.4M 5.9× EBITDA

Data Room

Secure NDA-gated document storage, watermarked, activity-logged — sellers control access per buyer

4 FOLDERS WATERMARKED

CIM Builder

6-section wizard that pulls from your data room · AI-suggested content · No broker required

AI-GENERATED SELF-SERVE

Buyers & Offers

Compare offers across cash-at-close, earnout risk, seller ratings — with AI deal analysis

BEST FIT AI 3 OFFERS

Deal Timeline

Date-anchored milestones from prep to close · Target 60–90 days · Blocker alerts

72 DAYS AVG TARGET: OCT 2026

AI Deal Assistant & Messages

24/7 AI advisor · Deal-context aware · Encrypted seller–buyer chat · Attached to your documents

AI-POWERED E2E ENCRYPTED

Buyer Portal · Dashboard

Thesis-matched opportunities · Active deals · Direct communication with sellers

287 VETTED 92% MATCH

Opportunities · Off-Market Deal Flow

Filter by vertical, size, geography · AI match scoring · NDA-gate to review full CIM

12 MATCHES CONFIDENTIAL

AI Does What Brokers Can't Scale

Traditional Broker

6–12 months timeline
$50–150K fees
1 deal at a time
Subjective advice
Limited buyer network

Deal OS AI

60–90 days
3–5% success fee
Unlimited parallel deals
Data-driven analysis
287+ vetted buyers

AI handles preparation, valuation, matching, and negotiation support — 24/7

Early Traction

5.9×

Avg multiple achieved
(vs. 5.2× market)

78%

Avg cash at close
(vs. 65% market)

72d

Avg close time
(vs. 90+ market)

12%

Deal mortality
(vs. 30% market)

287

Vetted buyers
in network

142

Verified transaction
data points

Revenue Model

FREE

Discover

Valuation estimator + readiness checklist → lead gen

PREPARE

Prepare

$1.5K–$5K

Full AI audit, CIM builder, data room

TRANSACT

Match & Transact

3–5%

Matching, negotiation, close support (success fee)

LTV: $45K avg per seller · CAC: $2.8K · Payback: <1 month

Competitive Positioning

BizBuySell / BizQuest

Public listings, no confidentiality, DIY

Traditional Brokers

Expensive, slow, relationship-dependent

Axial / Dealsuite

Marketplace for intermediaries, not direct

Deal OS ✦

Direct, confidential, AI-powered, vertical-specific

Why We Win

Transaction Data Spine

142+ verified deals, growing weekly — proprietary dataset no competitor can replicate

Vertical Specialization

HVAC/plumbing/roofing-specific value drivers baked into every model

Network Effects

More sellers → better comps → better valuations → more buyers

AI Compounding

Every deal makes the model smarter — accuracy improves with scale

Go-to-Market Strategy

Phase 1 — Beachhead

HVAC in Texas — partnership with trade associations

Phase 2 — Expand Verticals

Plumbing, electrical, roofing in TX / CO / AZ

Phase 3 — National

National home services, then adjacent verticals (logistics, medical practices)

Channels: Trade association partnerships · Exit planning webinars · CPA/attorney referral network

Team

Sukhrobjon (Rob) Ismoilov

Founder, President

J.D., LL.M. · Corporate Finance, M&A, Restructuring

Aslan Rustamov

Partner

Business development · Seller relations

Avaz Bokiev

Partner / CTO

AI & platform engineering

Financial Projections

	Revenue	Deals Closed	Growth
Year 1	$800K	12 deals	—
Year 2	$3.2M	45 deals	4× YoY
Year 3	$12M	140 deals	3.75× YoY

Raising $2.5M Seed

Use of Funds

45% Engineering (AI + platform)

25% Go-to-market

20% Data & verification

10% Operations

18-Month Milestones

50 closed deals

$4M ARR run rate

Expand to 3 verticals

Series A ready

The Future of Small Business M&A

"Every home services business owner deserves a fair exit — without paying $100K to a broker who returns their calls once a week."

Deal OS makes that possible with AI.

Thank you

Main Street Wealth

rob@mainstreetwealth.ai

mainstreetwealth.ai